ABGT Identity
Flexible Brand Language
Challenge
Designing a tesselating logo form inspired by the Anjunabeats logo to act as a data visual unit.
Overview
I designed a logo form and branding language. The iconic Anjunabeats logo was simplified into an ellipse and a parallelogram. The simplified motif forms a repeating tessellating pattern. The pattern was used to create a large collective art wall. The design was adapted to fit the branding of each of the Anjunabeat festivals. Adaptable branding that could be modified to fit different Anjuna festivals









